December 5, 2005
How many times have we heard the chant of "location, location, location?" Certainly, too many to count.
For each business owner it means something different. For one, the concern may be the physical location, and for another it is the affordability of a rental space even if it is off the beaten path.
You should take great care in the selection of a location for your property. The essential key to picking the right location is the determination of factors that will increase customer volume and translate to greater profits. You must know where your customers come from. Do they walk or drive, and where will they park? Do your customers want other business nearby or do they prefer an isolated location? Is the neighborhood or building one that will draw customers in or deter them?
The perfect location for any business is a very particular decision. Identifying and understanding the shopping, spending and servicing habits of your customers will make the selection process an easier one.
Once you decide where you want to be, you need evaluate if you should rent or buy that perfect space...
You may read more at the link below.
by: Julie A. Dialessi-Lafley, Esq.