Catching the blog wave - Law Firms See Benefits In A Growing Medium

October 5, 2005

Blogs
Attorneys Paul H. Rothschild (left) and Hyman G. Darling believe their recently launched blogs will increase Bacon & Wilson's profile in the fields of employment law and estate planning.

More than 30,000 new blogs are launched on the Internet every day. A few of these are known as 'blawgs,' launched by law firms to share information with their clients and increase their visibility.

The public is taking notice. When some people hear the word blog, they might think of a teenager's angst-ridden journal, a hobbyist's obsessive chronicle of his activities, or a mountain of baby pictures shared online.

They might not think of a law firm.

That's changing, however, as businesses of all kinds are discovering how to make this new, interactive medium work for them. And law firms are leading the way, learning how to showcase the online self-publishing wave to spotlight their expertise, share information, and better serve clients.

"I know many long-time clients are readers," said Hyman Darling, an attorney with
Springfield-based Bacon & Wilson, P.C., which recently launched a pair of blogs, one dealing with estate planning issues and the other with employment law. "And it's a way to treat our old clients like new clients, giving them important information."

Indeed, some recent entries at Paul Rothschild, recently delved into issues such as discrimination, sexual harassment, and the disparity in pay between men and women.

Some might wonder why a blog is necessary at all, since many law firm Web sites already post articles such as these? The answers are varied - and may be surprising to business people who haven't paid much attention to the Internet lately...

You may read more at the link below.

Reprinted by permission from the August 22, 2005 issue of BusinessWest

by: George O'Brien

BusinessWest
August 22, 2005

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