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Regional Law Firm Releases Revolutionary Website

November 9, 2009

Springfield, MA – The Springfield-based regional law firm of Bacon Wilson, P.C. is pleased to announce the launch of a new website www.BaconWilson.com that revolutionizes the way law firms present information. The main criticism by visitors of legal websites is that law firms tend to force users to think like lawyers. This new website presents information that is organized like people think. It maximizes the efficiency of the user experience by organizing information into Life Stages, in addition to the traditional areas of practice.

For example, in the past, business owners had to go to real estate for information about leasing, to estate planning for information about succession planning, to business and corporate for information about entity formation, etc. This new website groups all relevant information into Life Stages that people identify with. Such stages include: 20s and 30s, Boomers, Retirees, Home Owners, Families and Business Owners. Each website visitor identifies with a particular life stage and may then find all relevant information in a single place, including related articles and seminars.

This new website also includes a new Media section that provides downloadable long and short attorney biographies and high resolution photos. This provides instant access to the information that the media needs when preparing their stories and that charitable and community organizations need when preparing marketing materials
that include the firm’s attorneys as speakers and event organizers.

The attorney directory also presents information with the intention of respecting users’ time by maximizing efficiency. At a glance, users can now review an alphabetical list, see attorneys’ areas of practice, download a vCard or PDF, send an email, see where an attorney is based, and click through to a complete biography.

Finally, this website includes a huge, 8-year database of legal articles written by Bacon Wilson attorneys. Most are presented in downloadable and printable PDF format.

Bacon Wilson, P.C. has a total of 41 lawyers plus 65 paralegals, secretaries and other support staff. The firm’s has four offices located in Springfield, Westfield, Northampton and Amherst. Founded in 1895, Bacon Wilson provides legal services in almost every area of the law to clients throughout Western Massachusetts and Northern Connecticut.

by: Christine Pilch, Marketing Director